Tour Groups/School Groups/Youth Camps

The Jelly Belly Visitor Center welcomes tour groups, school groups, youth camps, and others traveling as a group. Our FREE Jelly Belly factory tours are first-come, first-serve; group members are invited to simply step into line upon arrival. Please note that all members of the group must wait in line. No place holding, please.


Step into our factory and smell the aroma of chocolate, peach, cinnamon, pineapple, or whatever is being cooked up that day. Visit our candy making factory in Fairfield, California, located about an hour's drive north of San Francisco, and 45 minutes west of Sacramento.

During the self-guided walking tour, you will see you a real working factory where we cook up over 150 different sweet treats. Learn the secrets of how we create the legendary Jelly Belly jelly bean and discover why it takes more than a week to make a single bean.

Weekday Tours

The Jelly Belly Visitor Center is open daily from 9 AM to 5 PM PT, and self-guided factory tours operate daily from 9:15 AM to 4 PM PT, except for New Year's Day, Easter Sunday, Thanksgiving Day, and Christmas Day. We have reduced hours on the 1st Saturday in December, Christmas Eve and New Year's Eve; on these three days tours end at 2:00 PM, our Café closes at 2:00 PM and our retail store closes at 3:00 PM. Hours are subject to change. Bus and RV parking is available during business hours. Overnight parking is prohibited. An on-site dog walk area is available for guests traveling with pets.

Jelly Belly factory tours are especially popular and referred to by many as a "unique and sweet experience". Reservations are not required. Tours are FREE and depart approximately every ten minutes throughout the day. Tour waits can be as long as 1 hour or more during certain holidays, the Easter season, Spring Break, summer (mid-June to end of August), Veteran’s Day, the Friday and Saturday after Thanksgiving, the week before Christmas, and the week before New Year's.

Please plan to bring strollers or wheelchairs as all areas of the Visitor Center and factory tour are fully ADA accessible. Note that strollers and wheelchairs are not provided.

Jelly Belly has teamed up with Sharpshooter Imaging™ to offer souvenir photos. Pictures of your tour group are taken just before your tour and are available for purchase when you return from your tour!

NOTE: Jelly Belly is a working factory. While we strive to keep all manufacturing areas operating at full capacity Monday through Friday, there may be times some or all areas of the factory will not be operating or operating at full production. This includes annual end of March physical inventory and maintenance shut down periods, typically occurring in the month of July for a three-week period. Production schedules are subject to change without notice. Please refer to our Event Calendar for these notifications.


On weekends and certain holidays, we still conduct our self-guided factory tours, but since our candy makers are at home with their families, we give our candy making machines a rest. Video monitors show the different steps of our famous candy making process as you walk through the route.

For additional tour information, call 1-800-9-JELLYBEAN (1-800-953-5592).


Planning a visit? Please note that Bay Area traffic is heaviest in the mornings between 6:00 AM and 8:00 AM, and evenings between 3:00 PM and 7:00 PM, most week days and some holidays. Travel time listed with map and directions are based upon non-commute hours; please anticipate longer travel times. In some instances actual travel time may be double (or longer) than the travel time shown on the map.