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Personal Guided Tour Experience

Join us for an expert-guided factory tour!

For the candy lover looking for a little more, upgrade your lane tour of the Jelly Belly Factory to a Personal Guided Factory Tour!

Our personal guided lane tours leave at 10am, 11:30am, 1pm and 2:30pm, 7 days a week. Bypass the line and make your way above our factory with one of our experienced tour guides.

At the end of the Personal Guided Tour, which takes approximately 40 - 45 minutes, visitors will receive a discount on a souvenir photo and a discount card for shopping in the retail store.

Groups may consist of 1 to 6 people. Adult guardian/parent MUST attend with any/all minors.

The cost of the Personal Guided Tour is $39 per tour (plus an online ticket processing fee), which is good for 1 to 6 people. There are no age restrictions. The tour is wheelchair accessible. Groups of no more than 6 people.

Dates are available 4 - 6 weeks in advance. Reservations are required. Walk-in purchases are currently unavailable at this time.

Personal Guided Tours are available 7 days a week, except certain holidays and early closures. Please note, the Jelly Belly Factory operates on a Monday - Friday schedule. There is no factory production on weekends, certain holidays and scheduled maintenance shut down periods. If you would like to be sure the factory is operating on the day of your Personal Guided Tour, please check the event/operating calendar.

For information

  • What are the Jelly Belly Personal Guided Tour times?

  • Is the tour available on weekends?

    • Yes, the tour is available on weekends, however, there is no factory production during that time. In addition, there may be limited/no production during certain holidays and maintenance shut down periods.
  • How many people may we have in our group?

    • Tours are limited to 6 people per group. Price remains the same for groups of 1 - 6 people, regardless of age. Groups cannot exceed more than 6 people.
  • What age requirements are there for the Personal Guided Tour Experience?

    • There are no age requirements for this tour.
  • How much is the Personal Guided Tour Experience?

    • The tour is $39.00 (excludes fees from ticket provider). Price remains the same for groups of 1 - 6 people, regardless of age.
  • Is the tour private?

    • While this is considered an exclusive, private tour, you will be on a public tour lane with other guests. Please be advised that you may be surrounded by small or large crowds of people. Your tour guide will give you their undivided attention for the duration of your tour and be sure you do not miss out on the interactive elements along the way.
  • How long is the tour?

    • Tours are between 40 - 45 minutes long. Please plan accordingly.
  • Is the tour wheelchair accessible?

    • Yes. Our tour lane has been designed to be ADA compliant. Wheelchairs or other man-powered devices are acceptable. Jelly Belly does not provide wheelchairs.
  • Where do I check in for the Personal Guided Tour Experience?

    • Please check in for your tour at the Information Booth located just inside the main entrance of the Visitor Center.
  • How far in advance can I book my tour?

    • Available tour dates and times are listed 4 - 6 weeks in advance.
  • What medical restrictions should I be aware of?

    • People with severe food allergies to tree nuts, sugar, and corn may want to avoid the tour, as there may be airborne tree nut, sugar and cornstarch particulates. Please be aware that this plant processes tree nuts. Portions of the tour will also expose guests to high temperatures; those sensitive to heat should be aware of this and plan accordingly.
  • If I am traveling with a pet, what are my options?

    • Pets, other than guide dogs, are not allowed in the Visitor Center. Please DO NOT leave pets in vehicles unattended.
  • What happens if I am running late?

    • Tours will leave precisely at their scheduled time so as not to push back other tours scheduled that day. Should you or your group show up late, it may impact the length of your tour as the guide will be needed to give the next tour precisely on the hour. Please call the Visitor Center Information Booth at 707-399-2286 if you are running behind. We cannot guarantee an accommodation due to tardiness and therefore this may result in cancellation without a refund. Please plan accordingly and allow plenty of time for travel.
  • How early should I arrive?

    • Please plan to arrive at least 15 minutes prior to your scheduled tour time.

For additional tour information, call 1-800-9-JELLYBEAN (1-800-953-5592).