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Jelly Belly University

Earn your degree in Beanology® by enrolling in Jelly Belly University!

For the candy lover who seeks the exclusive and personal travel experience, the Jelly Belly Visitor Center in Fairfield, California, offers a behind-the-scenes factory tour. The guided tour leads visitors through the factory for an up close and personal experience like no other. Limited to 6 (six) participants, the Jelly Belly University (JBU) tour gives fans a real education on how American's favorite gourmet jelly bean is made.

Jelly Belly Unversity Logo

Participants will be given lab coats, gloves and hair nets before setting out on the guided tour; and will soon find themselves in the heart of the factory and watch while master confectioners create Jelly Belly and other delicious confections.

At the end of the JBU tour, which can take over one hour, visitors will receive a discount on a souvenir photo and a discount card for shopping in the retail store.

The cost of the JBU tour is $47 per person, plus a ticket processing fee. Children must be at least 6 years or older to enroll. Adult guardian/parent MUST attend with any/all minors. No sandals, high heels, or flip-flops please. Guests will be required to secure all hair into a hair net (provided) before touring the factory. The factory is wheelchair accessible. Groups of less than 6 participants will be grouped together.

Dates are available 6-8 weeks in advance.

JBU tours are available Monday through Friday only, except certain holidays and scheduled maintenance shut down periods. Production schedule subject to change without notice.

JBU Floor Tour Guidelines

  1. Reservations are required. Walk-ins are accepted only if a specified tour time has not been booked or in the event of a cancellation or "no-show."
  2. Check in at least 15 minutes prior to tour time.
  3. It is important that groups arrive on time. We cannot guarantee accommodations for late guests. Please plan accordingly and allow plenty of time for traveling.
  4. Children must be at least 6 years of age to participate. Adult guardian/parent MUST attend with any/all minors.
  5. For your safety, closed-toe shoes and pants are required for factory floor access. No sandals, high heels, or flip-flops please.
  6. Each guest must have proper attire prior to entering the factory. Lab coats, hair nets, beard/mustache nets, and other coverings provided by Jelly Belly. Hair must be secured into a hair net with no loose hair exposed. In some cases, guests may be asked to tie their hair back first for more complete coverage.
  7. Groups are limited to 6 people.
  8. Each adult must sign a waiver prior to starting the factory tour and must sign for each attending minor child.
  9. Each tour is guided by a "Dean of the Bean"; instructions and other guidelines must be followed without exception.
  10. Food, drink and still and video photography are prohibited on the factory floor.
  11. Jewelry, piercings, watches or other loose items must be stored prior to entering the factory. Lockers will be provided for guests to store these or any other items.
  12. Persons with high sensitivity to sugar, tree nuts, and cornstarch, should be aware of possible exposure to air-born particulates and take this into consideration prior to taking the JBU factory floor tour. In addition, guests may also be exposed to heat; those with sensitivity to higher temperatures should also be aware of possible exposure for their safety.
  13. Persons with colds or severe allergies may be asked to wear face masks prior to entering the factory.

Pricing and Limitations

The cost of the JBU tour is $47 per person, plus a ticket processing fee. You must be at least 6 years old to enroll. Closed-toe shoes and pants are required. No sandals or flip-flops please. Adult guardian/parent MUST attend with any/all minors.

Certain restrictions apply. Group sizes are limited.

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