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Sweet Scenes Event: Sunday, November 17 - January 5 - 10:00am - 4:00pm

Jelly Belly Tours

Tour Alert
Due to unforeseen operational issues, there will be no tours from December 12th through the 15th. We normally give each person a bag of candy after taking the tour. We ask that you please check in at the register those days for your free bag of candy.

From December 12th through the 15th, we are going to offer every guest a 10% discount on regular and sale candy (everything in the store). We apologize for the inconvenience of no tours these days and hope you will return when our tours are again operational beginning on December 16.

Join us for a free tour!

Tours are free to the public, and offered daily. Featuring:

  • A stop at Jelly Belly Station, an all new interactive area with games, sampling, exhibits, and videos to show you some of the company’s history
  • The famous Jelly Belly Train Tour, featuring updated 4K/HD videos to show you how we bring Jelly Belly jelly beans to life.
Jelly Belly Factory Tours Bean Blitz


  • 10100 Jelly Belly Lane, Pleasant Prairie, WI
  • We are located off I-94 (US41) near Kenosha, WI
  • Get directions

Daily Hours

  • Store hours 9 a.m. – 5 p.m.
  • Tour hours 9 a.m. – 4 p.m.
  • Closed on New Year's Day, Easter Sunday, Thanksgiving Day, and Christmas Day
  • Please note: We occasionally operate on reduced hours, including (but not limited to) Christmas Eve and New Year's Eve. Call ahead for modified hours. Hours are subject to change.
Jelly Belly Factory Train Tours

What to do while you're here

  • Sweet SceneTM, our limited-time pop up event, is back for the summer! Learn more and buy tickets here.
  • Free tours include your stop at Jelly Belly Station and ride aboard the Jelly Belly Express. Learn how we make world-famous Jelly Belly jelly beans and how our company grew to be what it is today.
  • Interactive exhibits and games are suitable for all ages
  • Free samples
  • Browse the Jelly Belly Jelly Bean Art Gallery
  • Shop the Jelly Belly Candy Store
  • Shop the Fudge Counter
  • Grab a snack at the Jelly Belly Snack Bar
Jelly Belly Factory Tour Flavor Wall

For information

  • ADA accessibility:

  • Allergen information:

    • Our Retail Store, Snack Bar, and Fudge Counter confections and foods contain certain allergy triggers. Please check out our FAQ (Frequently Asked Questions) to learn more about allergens and to submit a question.
  • Buses and RVs:

    • Bus and RV parking is available during business hours. Overnight parking is prohibited.
  • Hearing impaired:

    • All videos include subtitles to accommodate our guests who are hearing impaired.
  • Holiday Hours:

    • We are closed on New Year's Day, Easter Sunday, Thanksgiving Day, and Christmas Day.

      We occasionally operate on reduced hours, including (but not limited to) Christmas Eve and New Year's Eve.

      Hours and production schedules are subject to change without notice. Please refer to our Event Calendar for these notifications or call ahead for modified hours.
  • Parking:

    • Parking is free! Bus and RV parking is also available during business hours. Overnight parking is prohibited.
  • Pets:

    • Only service animals are allowed inside. Personal pets are prohibited.

      Please do not leave pets unattended in vehicles, especially on hot or cold days.
  • Photography:

    • You may take photos in the Visitor Center and during your tour. Look for our Snapchat filter by snapping your picture and swiping left. If you wish to tag us on social media: FB @JellyBellyUSA, IG @jellybellycandyco or @beanboozled
  • Smoke-Free Campus:

    • Jelly Belly operates smoke-free campuses. Smoking and vaping is not permitted on the premises, including parking lots, sidewalks and other common areas.
  • Wait times:

    • Find out how to get front-of-line access here.

      The addition of Jelly Belly Station helps limit wait times. Groups of visitors are taken approximately every 10-15 minutes. Off-season visitors may not have to wait at all. During busy days (on holidays or over the summer), there may be a wait. If you have any questions about wait times while you are with us, please check in with an attendant at our Information Booth.

For additional tour information, call 1-800-9-JELLYBEAN (1-800-953-5592).