Tour Groups/School Groups/Youth Camps
Sweet sensations and a world of delight await you at the Jelly Belly Visitor Center located in Pleasant Prairie, Wisconsin. The center features full-throttle fun on the FREE Jelly Belly Express Train Tour. The Center is designed so visitors can take a tour of our warehouse (really, it's fun!) and taste the magic of "The Original Gourmet Jelly Bean," Jelly Belly.
The Jelly Belly Visitor Center in Wisconsin welcomes tour groups, school groups, youth camps, and others traveling as a group. Groups of 20 or more should contact the Visitor Center at 866-868-7522 to pre-arrange their visit. (This is not a reservation.) Tours are FREE and depart approximately every 15-30 minutes throughout the day and last approximately 25-30 minutes. While the typical wait for tours can be 15 to 30 minutes, during certain holidays, the Easter season, Spring Break, summer (mid-June to the end of August), Veteran's Day, the Friday and Saturday after Thanksgiving, the week before Christmas, and the week before New Year's, tour waits can be as long as 1 hour or more.
JELLY BELLY CANDY STORE
Your Jelly Belly experience would not be complete without exploring our Jelly Belly Candy store. Your first stop has to be our Sample Bar where you can try each and every flavor of Jelly Belly jelly beans that we make, along with any other new or favorite confection on our menu! Try them one at a time or in combination to create a colorful and tasty recipe!
In our Jelly Belly Candy store you can shop for your favorite flavors either individually or combined in a variety of beautiful gift boxes or mixed bags, including a variety of Sugar Free Jelly Belly flavors and gift boxes. Also available are Jelly Belly confections like our Dutch Mints®, Jordan Almonds, gummies, fruit snacks, sours and chocolate items. Create your own mixed bag of your favorites!
Don't forget to pick up a few bags of our world famous Belly Flops® and have a blast guessing the flavors. Belly Flops® are no less flavorful or lovable than regular Jelly Belly jelly beans; they just come in wild shapes and sizes.
Find fun Jelly Belly gifts for everyone on your list. Pick up a plush Mr. Jelly Belly toy, fun school accessories, hats, t-shirts and other items. Bring home a fun souvenir of your visit!
ALLERGEN NOTICE: Our Retail Store, Café, and Chocolate Shoppe confections and foods contain certain allergy triggers. Please check out our FAQ (Frequently Asked Questions) to learn more about allergens and to submit a question.
JELLY BELLY SNACK BAR
Whether you are in the mood for a meal or just a snack, the Jelly Belly Snack Bar is the place for you! Enjoy a variety of luncheon items, snacks and beverages. Groups of 15 or more may pre-arrange lunch. See our menu for more details. Download our menu here.
STORE AND TOUR HOURS
The Jelly Belly Visitor Center is open daily from 9 AM to 5 PM CT. Warehouse tours operate daily from 9 AM to 4 PM, except for New Year's Day, Easter Sunday, Thanksgiving Day, and Christmas Day. We have reduced hours on the 2nd Saturday in December, Christmas Eve and New Year's Eve; on these three days tours end at 2 PM and our retail store closes at 3 PM.
Please plan to bring strollers or wheelchairs as all areas of the Visitor Center and warehouse tour are fully ADA accessible. Note that strollers and wheelchairs are not available in the Visitor Center.
For further Jelly Belly tour information call (866) TOUR-JBC (868-7522)