The greatest thing about this item is that it reminds me of the happy times I spent at the Jelly Belly center in Wisconsin. I took my grandchildren there on many occasions and they loved it. It will remind any purchaser of what fun Jelly Belly candies are. Mr. Jelly Belly is so cute. Anybody, child or adult, would love him as part of a keychain. The keychain is also very practical. I have no trouble finding him in my purse or pocket!