FAIRFIELD, CA --- To help find a cure for breast cancer, dedicated packages of Fruit Punch flavor of Sport Beans^® jelly beans by Jelly Belly will benefit The Breast Cancer Research Foundation. The “pink ribbon” packaging includes a pledge to donate 5% of the sales of Sport Beans energizing jelly beans to the non-profit group.

The Company also announced a new flavor and color profile, plus new carb sources. Fruit Punch Sport Beans are now made with color derived from grape skins and are made with tapioca syrup and evaporated cane juice.

The pink ribbon Sport Beans packages are available in 1 oz single serving bags, 100 calories per bag. Timed to launch when runners, triathletes, cyclists and sports enthusiasts take to the tracks to train and compete, the specially marked pink ribbon bags will be on shelves through spring 2010.

The pink campaign for Sport Beans jelly beans includes sponsorship of the Trek Women’s Triathlon Series, race sampling and pink water bottles, plus direct mail and coupons. The company also sponsors the Team NTTC^®/Sport Beans professional triathletes and the Jelly Belly professional cycling team.

Sport Beans jelly beans are formulated for sports performance and contain 25 grams of carbohydrates, electrolytes and vitamins. Each single serving 100-calorie packet includes
consumer information and tips.

Additional information is available from Jelly Belly Customer Service at (800) 522-3267 (US only) or 707-399-2390 (all countries). Jelly Belly Candy Company introduced Sport Beans jelly beans in 2005. Scientifically formulated for sports performance, the new energy product helps maintain hydration and replenish nutrients. www.sportbeans.com