FAIRFIELD, CA --- Coming for Christmas ’09, Jelly Belly Candy Company invites one and all to bamboozle the kids, family, friends, or just about anyone, with the Jelly Belly BeanBoozled^® Gift Box that’s a game and a candy all in one. It’s a whole new way to play with your food.

There’s only one rule to this game—players must have a sense of humor. Take the dare with the spinner wheel, then pick the jelly bean in the color the spinner lands on. It’s a dare for intrepid jelly bean eaters to take their chances on tasting lookalike wild or mild flavors. If you happen to get a Booger-flavored bean instead of Juicy Pear – you’ve been BeanBoozled! Double and triple dare adventuresome players. Each 3.5-oz. box includes the BeanBoozled jelly beans and a colorful spinner.

Jelly Belly BeanBoozled jelly beans are a collection of 20 lookalike flavors, some so crazy you can’t believe it, while others are the delicious Jelly Belly beans you love. New this year is Canned Dog Food and Centipede flavors. They join a delicious Top Banana Jelly Belly bean--or is it Pencil Shavings flavor? Is the black jelly bean Licorice, or is it Skunk Spray? Perhaps the blue bean is Toothpaste flavor, or maybe it’s delicious Berry Blue. Good or gag? (Yes they really DO taste shockingly authentic). The beans look so similar; every bite will be a surprising dare.

Jelly Belly BeanBoozled flavor pairings are:

Canned Dog Food        Chocolate Pudding
Skunk Spray                 Licorice
Rotten Egg                   Buttered Popcorn
Centipede                    Strawberry Jam
Booger                         Juicy Pear
Baby Wipes                  Coconut
Vomit                            Peach
Moldy Cheese              Caramel Corn

Jelly Belly BeanBoozled Game Box will be released in time for the holidays. Additional information is available from Jelly Belly Hotline at (800) 522-3267 or www.JellyBelly.com.

Jelly Belly Candy Company
One Jelly Belly Lane, Fairfield, CA 95433